On-page Web optimization is the secret to creating organic traffic. With billions of data released daily, major companies like Google analyze user objectives and query interpretation to provide the most accurate responses to netizens.
Compared to other SEO upgrades, this technique focuses on content enhancement by playing to the majority of search engine algorithms. So, instead of investing in SEO tools with expensive upgrades having low traffic yield, why not try these major on-page touch-ups?
The 10 Principles
Every B2B SEO agency will tell you that you don’t need an expensive website design to increase traffic. A simple site with excellent content will rank far better than a cluttered one with poor writing and an unimpressive SEO application. So, before you click that publish button on your new content, check out these key on-page principles first:
1. Work on the Title Tag
The title tag is the first thing that search engines see when they’re combing through billions of codes. This intense scrutiny and selection all boil down to proper keyword usage.
To hook their attention, work on how you present your title tag. A good one should introduce the main topic of your site without being too long or short, whilst using the prime keywords related to your content.
2. Drink up on Google’s T.E.A.
An acronym for trust, expertise, and authority, these are the main 3 ideologies that Google relies upon choosing who goes on the top ranks. On-page SEO techniques focus on highlighting these values by enforcing a strict standard for the content that you put out.
To be considered trustworthy, information should be picked out from reliable sources, and finally, result in being a go-to authority on the topic. By maintaining these principles, you are showing your readers that they deserve the best in every write-up you publish.
3. Heading Tags Matter
Photo by Lee Campbell
Heading tags are perfect for outlining the terms and keywords that you want to showcase in your content. Numbered from H1, H2, H3, and more, it’s a sequence of HTML code that helps search engines know what your website content is about at a glance.
Its main purpose is to compartmentalize the different sections of your site by using key terms that summarize everything.
4. Alt Tags and Images
As a reader, seeing walls of text out on a site can demotivate users from reading the content. It immediately tells them to skip over this data and move on to other sites that present their content in a more engaging manner. Word content is important in website creation, but putting images in between as a breather can work wonders.
To help search engines understand what these images are doing on your site, you need to improve your alt tags. It’s like a title tag, but for multimedia material. You still need to incorporate keywords to help search engines pick you out in the ocean of information.
5. Keyword Prioritization
Keywords are the bread and butter of content creators. No matter how informed, how long, or how creative your articles are if it doesn’t have the highest-ranked terms in it, it won’t do any good.
Now some people might think that using a single keyword repetitively on different sections of your site is the way to go. However, this could confuse search engines on which part of your site it should show. Instead, try utilizing various related key terms to your content that cater to different queries.
6. Meta Description Matters
Found right below the title tag, Meta descriptions are tiny bits of information that will expound on what your site is all about. It might seem insignificant at first glance but to fully optimize your site, every aspect of it should be on top of its game.
This won’t necessarily convince search engines to choose you, but it lets readers know more about the site and encourage them to visit.
7. Content is Key
Web content should vary depending on the area of your site that you’re trying to highlight. If you want to boast about your location then talk about the city and specific location you’re in.
Data diversity should appear on specific parts of your page and tackle different topics related to what you’re endorsing. You may just be talking about doorknobs, but you can expand on that and explore other facets.
8. Building Internal Links
Putting a “table of contents” on top of your site will greatly help readers in navigating across it. A rule of thumb for internal links is it should start from general ideas to more specific inquiries. This technique will work best if the content is arranged accordingly.
So, if netizens are searching for a rental bus in Toronto, it should lead to rates, destinations, tours, and more. The key is to organize your information in different segments without stuffing all the info on a single content corner.
9. Upgrade Page Speed
Page speed and loading time is precious for every website. It’s a key component to making sure that the attention span of your readers does not dwindle as they go around your site. Google heavily values this factor, since a faster site encourages readers to come back again.
For example, if you’re trying to endorse your POS support to your customers, the page needs to load in under 3 seconds. Anything slower can lead viewers to click away from the site.
10. Unique URLs
An excellent URL should be comprehensive at first glance. It should incorporate keywords related to the site, to let both search engines and visitors know that they are on the right page.
Bad examples of URLs are usually those with random numbers and poor keyword usage. To make your URL more enticing, you should follow an information hierarchy, starting from the most important and general aspects, down to the specifics.
On-page SEO upgrades might seem too minor when you think about it. However, as a collective, all these bits of improvement can transform your website into a dominant page in a snap; because creating organic online traffic depends on these tiny details.
Paying attention to these tags, descriptions, and more can create ripple effects on how search engines view your site. These synchronized and matching improvements will encourage the visitors to trust your site’s information and credibility. So, before you publish your next content, try to do some tinkering first and have a thorough webpage inspection.