How to Write Content that Ranks on Google

Having a hard time with your blogs not being found on Google? 

Today SEO is essential for any website that is the front-face of your business. Be it small, medium, or large; every business that is present online needs the help of SEO at some point. But if your content is not ranked well in the search engine, you will not get any traffic.

 So that means that you primarily have to create super-fresh and relevant content that should help people and then you have to optimize and promote the content in such a way that Google thinks it is important to the audience.  It is just a matter of time your business will start soaring up the Google SERPs. 

For that you have to create content that is well structured, unique, audience-centric, relevant, follows SEO guidelines, has proper linking and a perfect tone to engage.  And for this you need to on-board an experienced writer and hire a link-building expert ​to come up with great content and a proper SEO optimization plan to make your content rank and get you more traffic.

The top 3 results on a Google search are the winner’s circle. The aim is to bring your content inside those winners’ circles and make it stand out from everyone else’s. This guide highlights how to tweak your content & site so you can rank highly in Google.

Adding Keywords:

Having the right keyword is crucial to any content. The number of potential keywords is in the magnitude of millions and billions. 

Keyword research is vital for SEO purposes, with over 92% of websites using keywords in their content. It looks like it is no miracle how people find what they want online because they enter the right set of keywords into search engines to get the job done.

Use in Title

So, after finding the right keywords for your content, you will get the question Where do you place them? It’s pretty much common to use your main keywords in your page titles. You should also include them in H1 headers and more.

Relevance in content

Adding keywords to your content is one of the methods you can use to improve the visibility of your website or blog. Having relevant keywords in your content can attract users from all countries to your website. 

This will also help drive visitors to your store who may not otherwise find it because of their content’s lack of relevant keywords. i.e., blog posts are written in a foreign language that is not even searchable due to not having relevant keywords (title or body). 

Neglecting to add relevant keywords will result in your website not being found by search engines, and it will most likely mean that people will leave your website because they don’t see what they’re looking for.

Use in H2 & H3 tags.

H2 and H3 headings help Google identify the importance of your topic and give it more prominence in the SERPs. This is the most important step if you’re trying to rank for a completely different keyword in different sections. If you find all these strategies are too difficult to follow, then the best way to make your content rank is to get in touch with link building services.

What is link-building?

Link building is the lifeblood of all online marketing. It’s what most marketers do to get traffic to their sites, backlinks to their websites, and referral business from online searches. 

Developing a link-building strategy is vital to any SEO campaign. Link building involves acquiring links from other authoritative websites and is critical in improving your site’s search engine rankings. 

Link building also offers several other benefits: improving site navigation, boosting social signals, and encouraging sharing. Wondering if it really works? 

Linking is the most dependent and sensible method to drive traffic and inbound links to your website. Submitting your site to directories, blogger’s posting, and developing backlinks are utilized to increase link popularity. These links can either be of standard pages or blogs to increase page rank. Using links is very important in ranking, but it is equally important to find the dead links.

Technical factors

Technical SEO is a whole different ball game altogether. It includes configuration of your site, server & page markup. When implemented correctly, these factors will ensure that your website ranks well on search engines.

Use keywords in the URL in a more straightforward form.

For example, the article URL could be “” instead of “”. The shorter URL pattern will help search engines read more content from your page in the search engine results.

Using the readable URL helps you grab the audience’s attention and give them all the information they require using keywords in the URL.

Meta description

There are many reasons to create a unique meta description for every article you submit. At the same time, the apparent reason is that this description will be what a visitor sees next to the title and link in their search results. Another possible or perhaps even more significant reason is search engines to view it and read it.

Image optimization

As the heading gets clicked more, image optimization also increases the reach for your article. However, using more images in your article will boost it even further. Image optimization is always recommended, as it would give you a higher ranking.

Optimizing your images is very important, but it can be time-consuming. Properly optimizing your images will help your ranking in the SERPs and your visitors have a richer experience with your page, as they won’t need to wait for the images to load. 

Create to engage

To summarize, the best way to start improving your SEO effort is to take a closer look at the content you have on your website today. Make sure it reflects the value the audience is looking for and is written in a way that captivates and engages customers. Once you’ve done this, create a game plan for how you’re going to increase SEO traffic to your site and keep it consistent, because today consistency is the key.

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