How to Build Contextual Experience at Your Website?

To build contextual experience of your website means to help people easily understand the environment of your website. As a result, they can easily find the information that they are looking for. It has become one of the vital components of the UX design of a website’s architecture. After improving the design of your website, you can provide the best content to the visitors. If you want to build contextual experience of your website, you will have to focus on various things. In these things, there come categories, navigation and Metadata of the website. We have to consider these things while organizing and labelling the information on the websites.

Common Methodologies to Build Contextual Experience:

We have been using this technique to provide the best experience to the users for several years. In other words, we are using this technique to improve the user experience before the existence of apps and websites. We can use various methodologies to build contextual experience at the websites. First, we can use the library science technique. Here, we can use knowledge organization systems to organize the information.

It means that we can keep the data in well-maintained archives. Secondly, we can use cognitive psychology to organize the data. It means that we have to organize the data by keeping in mind cognitive load, mental models and decision making etc. At last, we can follow the architecture technique to organize the information. It means that we have to organize the data by keeping in mind a specific set of constraints and requirements.

Tips to Build Contextual Experience at Your Website:

After understanding different methodologies to build contextual experience at your website, you can easily start working on it. Here, you will have to follow some essential tips.

User Research:

When you are going to build contextual experience at your website, you will have to satisfy the visitors. To satisfy the visitors, you should know about the visitors. If you want to know about the visitors of your website, you should get answers to some specific questions. First, you should know who is visiting your website. Secondly, you should also think about the problems of the visitors. Thirdly, you should know about the use of the information on your website. At last, you should also know the interaction of the visitors with your website. To get this information, you can conduct surveys, interviews and usability tests etc.

Customer Persona and User Cases:

If you want to build contextual experience at your website, you will have to design your website for a specific audience. Therefore, you should have enough grasp on the goals and characteristics of the audience. When you will construct a customer persona on your website, you can easily grasp these things. First, you will know the visitors to your website. Secondly, you should know how they are thinking. Thirdly, you should know their required information. At last, you should also get information about the reaction of the customers to that information.

User Task Mapping:

When visitors visit your website, they have specific objectives. They want to achieve these objectives. Therefore, you should accomplish two different things with these pages. First, you should allow the visitors of your website to achieve specific tasks. Secondly, you can also provide easy access to the visitors to the next information. Here, you will have to think about three different kinds of pages.

First, you should know about navigation pages. It means that you should provide easy access to the visitors to the information. Secondly, you should also think about the consumption pages. It means that you should offer information-rich pages to the customers. At last, you should also think about the interaction pages. With the help of these pages, you should allow the customers to manipulate the data of your website.

Instructional Text:

When you will share some tasks on your website, you will find that these tasks are self-explanatory. On the other hand, if you want to explain some other tasks, you will have to explain them. When you are going to build contextual experience on your website, you must create instructional text. It is the best way to improve the usability of your website. The most important benefit of this kind of text is to provide the right information at the right time. Moreover, you should also ensure the least interaction of the users. That’s why some websites have created separate FAQ pages for their visitors.

User Flow:

Recommended by a dissertation help firm, user flow is the most important component when you are going to build a contextual experience at your website. Its reason is that it is the best way for the users to seek information from your website. While ensuring user flow at your website, you will have to think about various things. First, you should arrange the known items on your website. These items will provide a fair understanding to the visitors about your website. Secondly, you should create an exploratory experience on your website. With the help of this experience, visitors will know what they are looking for at your website. At last, you should also provide the best user experience to the returning customers on your website.

Navigation:

If you want to build contextual experience at your website, you can’t ignore the importance of navigation and hierarchy. These things will determine how to display information on your website. In the navigation design, you will have to think about the organization and labelling of the displayed links. You will have to organize the links at your website by keeping in mind the mental model of the visitors. While displaying these links, you should also organize these links on the primary and secondary levels based on their importance.

Conclusion:

If you want to build a foundation for an outstanding user experience, you will have to build contextual experience at your website. When you will provide the best experience to the visitors, they will visit your website again and again. Moreover, it is also the best way to increase the conversion rate of your website. To provide the best experience to the visitors, you will have to make sure that your visitors should find information quickly and instantly. Anyhow, while building contextual experience at your website, you should also understand the user experience of your website. Its reason is that the architecture of a specific website may not work well on another website.

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