Let’s take a closer look at why the effort to create cool packaging pays off. The experience of using a product is a whole gamut of sensations that customers have when they come into contact with a product. It all starts with advertising and continues as the buyer gets to know the site, receives feedback, and the actual purchase. At each of these stages, a brand image is formed in a person’s head. And the packaging is an integral part of the formation of perception. The use of the Custom printed boxes comes useful there.
The Right choices
The first real acquaintance with the product occurs when a person picks up an unpacked product, which he previously saw only virtually. This is a great opportunity to gain customer loyalty already at the packaging stage, which would exceed their expectations. You cannot declare that the brand is premium, or promise pleasant emotions from a hand-made product, and then just throw the order into a cardboard box, wrap it with tape and send it. This destroys the brand’s image, and the customer feels that they just bought a thing without history and additional value in the form of pleasant emotions.
To understand how packaging defines a product’s character, consider Apple. The company has thought out absolutely everything – from the design of the boxes to their filling. The packaging reflects the values of the brand itself while remaining minimalistic but at the same time paying attention to detail. It was Apple that created the trend in design for minimalism and accuracy, which is still relevant today. You can make simple packaging for your products, and yet they will look stylish and self-sufficient:
Tell Your Story
The trend of the last decade in marketing is storytelling or simply a story, about business, about a product, about you, and everything that evokes emotions and is remembered for a long time. Buyers, especially Gen Z, love to know that they bought more than just a T-shirt or perfume, but that there is a story behind the product, with real people and their own characteristics that set it apart from others.
Customers who place an order know part of your story. They must have read the About Us section, the product description, and perhaps even asked a couple of questions about the store. With packaging, you have the chance to tell them even more.
Imagine a person who has just received an order from your store. At this moment, you completely own his attention. If you add gratitude to a beautifully executed card or any other pleasant or useful surprise, they will definitely pay attention to it. Use this as an opportunity to shape the desired image, increase customer loyalty and ultimately convince them to constantly order from your store.
Use Visual Storytelling
You don’t have to use words. That is, reinforce the brand image and storytelling by choosing packaging materials and additional investment. For example, if you’re positioning yourself as a business that cares about the environment, wrap your product in recycled paper or add plant seeds as a compliment. For custom CBD boxes, this is important.
Your packaging is a blank sheet of paper that you can use to tell your brand’s story. This is done, for example, where the author’s character of perfumery and hand-brewed soap is emphasized by hand-made packaging:
Promote On Social Media with Packaging
If you have been hanging out on social networks at least occasionally for the last couple of years, then you probably know about such a phenomenon as unboxing. Whole YouTube channels are dedicated to unpacking packages with various goods. The blogger opens the package on camera and describes every detail and his impressions.